Opening Remarks In today’s fast-paced corporate environment, staying ahead of the competition is crucial. Market research has traditionally been a key approach for achieving a competitive advantage, but the emergence of AI technology has revolutionized this process. Tools driven by AI are transforming how companies gather, process, and act upon

Introduction In today’s fast-paced business world, maintaining an edge of the rivals is crucial. Market research has always been a key approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-powered tools are transforming how companies collect, process, and utilize informat

Introduction Social media marketing is evolving significantly in recent years, shaped by shifts in innovation, consumer actions, and corporate demands. One of the most significant shifts in the advertising sphere is the emergence of AI technologies. AI’s capability to revolutionize social media marketing is capturing the attention of organization